Agency trade desks

Our Global Agencies With multiple agencies and specialist services, we have a huge breadth of roles and opportunities available for talented individuals  13 Jan 2017 have seen several large holding companies axing their trading desks and spreading their programmatic people across individual agencies. 27 Nov 2015 on hot button issues such as agency rebates/commissions, so-called 'value banks', disclosure of margins on agency trading desks and ethics 

The future of agency trading desks: Evolve or die Digiday checked in with the industry’s largest holding companies — Publicis Groupe, WPP and Omnicom — to gauge their opinions on the future of Agency Trade Desk or ATD for short, is a department or arm of an agency that oversees programmatic media buying through Display-Side Platforms (DSPs) that were created in order to give the client and the agency more control over ad placements. An Agency Trading Desk is a team within an ad agency that executes online media buying as a managed service. They use either proprietary technology or a demand side platform (DSP) to buy and optimize media campaigns on ad exchanges, ad networks, and other available inventory sources they are connected with. Agency Trade Desks (ATDs) are an important part of the industry. Generally speaking, each agency holding company has one trade desk that services its various agencies (some holding companies have more than one, such as specialized trade desks for particularly large clients, some have multiple with different models). Shortened to ATD, agency trading desks buy large inventories of media for the purpose of re-selling it to advertisers. They act as an independent platform that can provide their clients with ads that are going to serve them well. Through RTB and programmatic buying, those who choose the agency trading desk route can pick up media in real-time that suits their needs and is aimed at particular audiences. At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Our media-buying platform helps deliver a more insightful and relevant ad experience for consumers — and sets a new standard for global reach, accuracy, and

9 Feb 2015 Firstly, let's take a look at what an agency trading desk is. Shortened to ATD, agency trading desks buy large inventories of media for the purpose 

An agency trading desk (ATD) is a centralized management platform that specializes in programmatic media buying (Things you need to know about programmatic buying), optimization of the digital advertising strategy, and marketing budgets. A trading desk is commonly known as a dealing desk. Understanding Trading Desk Traders operating in the financial markets usually converge in a room known as the trading floor or trading room. At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. That’s how many more people you can reach with The Trade Desk than with other major media-buying platforms. Objectivity. We want you to spend your ad dollars where your data leads you. That allows for transparency in everything we do — from pricing and inventory to measurement and reporting. Principal trading is when a brokerage completes a customer's trade using their own inventory. Agency trading involves a brokerage finding a counterparty to the customer's trade, which can include The future of agency trading desks: Evolve or die Digiday checked in with the industry’s largest holding companies — Publicis Groupe, WPP and Omnicom — to gauge their opinions on the future of Agency Trade Desk or ATD for short, is a department or arm of an agency that oversees programmatic media buying through Display-Side Platforms (DSPs) that were created in order to give the client and the agency more control over ad placements.

13 Aug 2019 Agency trading desks were previously viewed as black-box buys of cheap inventory, whereas now they're more focused on using ad tech to 

13 Jan 2017 have seen several large holding companies axing their trading desks and spreading their programmatic people across individual agencies. 27 Nov 2015 on hot button issues such as agency rebates/commissions, so-called 'value banks', disclosure of margins on agency trading desks and ethics  8 Feb 2017 Agency or independent trading desk company owns technology or contract with vendor and manages operations. The last model of client-agency  Trading desks were created in order to give the client and the agency more control over the ad placement. When working with an ad network, the client often has limited say over where the ad is placed. Working with a trading desk allows the client to direct where ad dollars and spent and more closely examine the results to optimize if necessary. of agency trading desks is that those intermediaries provide little additive value. Further, ad networks historically have had very high margins (perhaps as high as 70 percent). Agency trading desks are quite secretive about their inner workings, and in the early days, they greatly benefited from the fact that many advertisers had little knowledge about programmatic ad-buying processes.

Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys. They use either proprietary 

At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Our media-buying platform helps deliver a more insightful and relevant ad experience for consumers — and sets a new standard for global reach, accuracy, and The Trade Desk is one of the fastest-growing technology platforms for a reason — our people. The Trade Desk is one of the fastest-growing technology platforms for a reason — our people. The Trade Desk is one of the fastest-growing technology platforms for a reason — our people. Skip to main content Menu. About.

An agency trading desk (ATD) is a centralized management platform that specializes in programmatic media buying (Things you need to know about programmatic buying), optimization of the digital advertising strategy, and marketing budgets.

Nowadays all major companies have agency trading desks which is a very high-powering way to purchase audiences. Companies such as Havas, IPG, MDC, Omnicom, Publicis, WPP all have agency trading desks. Digiday first reported about “trouble on the horizon” for agency trading desks in 2012. Now, it seems, that horizon has been reached: Clients have increasingly moved media buying in-house An agency trading desk (ATD) is a centralized management platform that specializes in programmatic media buying (Things you need to know about programmatic buying), optimization of the digital advertising strategy, and marketing budgets.

Yango Media provides advertisers & agencies with a simplified approach to buying online branding & performance solutions. We partner with a number of